About Us

IMC Financial Freedom Project

The Financial Freedom Project was derived to be a comprehensive citywide engagement plan that speaks to improving the financial health of students and their communities through proactive and reactive solutions. Part of our solutions are in-person financial education in schools, virtual financial workshops for faculty/staff and parents/caregivers, and personalized no-cost confidential one-on-one financial consulting and community resource navigation.”

IMC Team

Program Director
In-Person Instruction – High School Lead
In-Person Instruction – Middle School Lead
In-Person Instruction –  Elementary School Lead
Curriculum & Strategy Consultant
Adult Programs Coordinator
Research & Data
Executive Assistant
Parent & Caregiver Coordinator
Faculty & Staff Coordinator
Media Specialist

Our Partners

The City of Birmingham

The City of Birmingham’s Department of Youth Services announced its $1 million investment into the Birmingham Financial Freedom Project to benefit Birmingham area students.

“The time is now to ensure that our youth are the most financially prepared and successful generation our country has produced,” said Mayor Randall Woodfin. He continued, “We have. “We have both a professional and moral responsibility to ensure the academic and financial success of our students. Their participation in our local, national and global economy is critical to the future of our community and our country, and it is our responsibility to cement their financial foundation as a cornerstone of their financial well-being.”

Birmingham City Schools

Birmingham City Schools piloted the Financial Freedom Project during the 2022-2023 school year with 6 schools: Jackson-Olin High School, Carver High School, South Hampton K-8 School, Hudson K-8 School, Sun Valley Elementary School, and Robinson Elementary School and has expanded to serving 20 schools for the 2023-2024 school year.

“Our job is not just to prepare students for college and careers, it is to prepare students for life, and that’s what the Birmingham Financial Freedom Project does. This is a one-of-a-kind partnership because the deliverables are built on a 360-approach to solving the wealth gap by providing the education, resources and opportunity needed to break the cycle of poverty and get people on the path to building wealth.” – Dr. Mark Sullivan, Superintendent

Regions Bank

As one of the largest commercial banks in the country, Regions Bank is dedicated to Regions is a leading regional financial institution that serves people and businesses in vibrant and dynamic markets throughout the Southeast, the Midwest, and Texas. The bank aligns its community engagement initiatives toward three key priorities: advancing economic and community development, supporting education and workforce readiness, and increasing financial wellness.

“Our participation in the Financial Freedom Project allows us to help create more inclusive prosperity in our community,” said Brandon Greve, consumer banking executive for Regions Bank. “That’s why you’ll see us in Birmingham schools teaching students the FFP fundamentals of saving money, spending wisely and managing credit in a productive way. We believe it’s never too early to have those important conversations and we appreciate the opportunity to collaborate on such a worthy project.”

Join the Work.

The work we do through the IMC Financial Freedom Project would not be possible without the help of volunteers from financial institutions, like Regions, who send their financial experts into the classrooms to provide instruction through the IMC FFP.

We have also partnered with other community entities like Bundles of Hope and Innovation Depot on our first Financial Empowerment Fair.

If your organization is interested in learning more about how you can partner with the IMC Financial Freedom Project, send us an email at  support@financialfreedomproject.com.

Frequently Asked Questions


As financial awareness, education and understanding are the most desirable goals for building a sustainable future, the goals of the IMC FFP are to introduce financial concepts to students at the elementary, middle, and high school levels. We know it’s never too early to begin teaching these concepts. The students will not only be able to increase their knowledge but also develop the skills needed to make financial decisions that promote economic self-sufficiency, stability, and well-being.

The IMC Financial Freedom Project will give students the bandwidth to understand essential financial skills such as budgeting, saving, account management, investing, needs vs. wants, risk management, and much more! 

To ensure the faculty/staff have the opportunity to address their financial priorities and equip them with the financial knowledge and tools to establish confidence that will allow them to eventually teach the classroom material based on their personal experience with money to the support we provide.
The workshops for faculty and staff will occur every month and be available in person or virtually.

Many faculty and staff members could benefit from financial education and resources that can help improve their financial situation. Increasing their financial literacy gives them the confidence to teach the IMC FFP curriculum using personal experience.

All faculty/staff and parents/caregivers of students at our 20 partner schools:

  • Avondale
  • Carver
  • Christian
  • Glen Iris
  • Hudson
  • Huffman H.S.
  • Huffman Academy
  • Jackson-Olin
  • Jones Valley
  • Norwood
  • Parker
  • Putnam
  • Ramsay
  • Robinson
  • South Hampton
  • Sun Valley
  • Wenonah
  • Wilkerson
  • Woodlawn
  • Virtual Academy
  • Debt management
  • Discussing paying bills
  • Creating/updating a budget
  • Discussing student loans
  • Rental or utility assistance
  • Retirement plans
  • Home ownership
  • Connecting to beneficial community resources
  • Talking through taxes
  • Insurance
  • Investing
  • If you’re unsure of even where to begin with money
  • And much more!!!
The Financial Empowerment Fair is a one-day event that will surround the stakeholders with the organizations/companies and resources that will provide immediate relief and help. Food will be provided.